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The Name She Chose

       
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The Window as a Screen: Train Travel and the Origins of Modern Advertising

Ahead of her, more were waiting.… The train slipped quietly out of the city just after sunrise. Mika sat beside the window, watching the buildings gradually give way to warehouses, then vegetable fields, then low hills covered with summer-green trees. There was something luxurious about traveling this way. No steering wheel demanded her attention. No airport security line, departure gate, or seatbelt sign interrupted her thoughts. She could simply sit and watch the country move past. A river appeared beside the tracks. For several minutes, Mika watched fishing boats, reeds, and an old concrete bridge slide backward through the window. Then, suddenly, a huge red rectangle rose above the trees. DRINK TOMORROW. Below the slogan was a photograph of a brightly colored beverage. Mika smiled. A few minutes later came another. THE CAR YOU DESERVE. Then a third. DON’T LET YOUR FUTURE WAIT. The advertisements seemed almost comically...

The Flower That Waited

to keep sending a signal into the world, trusting that somewhere, sometime, there will be someone capable of receiving it.… Every morning at six, Aki walked along the same narrow road to the coastal research center. The road was unremarkable. A convenience store stood at one end, a drainage canal at the other, and between them ran a strip of neglected land where weeds grew through cracks in the pavement. Nobody had designed it as a garden. Nobody watered it. Nobody maintained it. Yet in early summer, a small yellow flower appeared there. Aki did not know its name at first. She stopped one morning and took a photograph with her phone. The flower was not particularly large. Its petals were slightly uneven, and one leaf had been damaged by something that had crawled across it during the night. Still, Aki thought it was beautiful. She uploaded the photograph to a plant-identification application. Within seconds, the application suggested several possibilities,...

The Battery Trap: Why Smartphones Still Die Too Soon

Perhaps it was the economic system that had convinced her that “not new” meant “not good enough.”… At 11:47 p.m., Aya’s smartphone reached 9 percent. She was sitting on the last train home, watching a video while the city slipped past the window in fragments of fluorescent light. The phone itself was extraordinary. Its processor contained billions of transistors. Its camera computationally combined multiple exposures in milliseconds. Its neural engine could translate speech, remove objects from photographs, summarize documents, and recognize faces. Yet the little battery beneath the glass remained the weak point. Aya had bought the phone three years earlier. When it was new, a full charge lasted almost two days. Now, on a normal day, she charged it twice. She had already replaced the battery once. Her father, who repaired electronic equipment for a living, used to laugh at this. “We can make a computer powerful enough to process an enormous amount of inform...