It is that it has broken its promise.… In 2026, the entertainment industry had reached a strange point. There was more entertainment than at any other time in history. A person could watch a movie on a phone while riding a train, listen to a podcast while walking, play an online game with strangers, watch a live streamer, scroll through short videos generated or edited with AI, or ask an AI system to create a story specifically tailored to their mood. Yet people seemed increasingly tired. At a Tokyo media company, a young producer named Aki Nakamura noticed the contradiction every morning. The company’s internal dashboard showed billions of views across its platforms. Engagement was high. Subscription numbers were healthy. Advertisers were satisfied. But the comments beneath the most popular videos often said things like: I’m exhausted. I don’t know why I’m watching this. Just one more. Aki began to suspect that entertainmen...