It was meaning.… The conference room overlooked the harbor of Yokohama. On the screen at the front of the room, a graph showed a paradox that had puzzled executives for years. The number of people consuming information had never been higher. The number of people paying for information had never been lower. “How is that possible?” asked Mika, the newly appointed strategy director. Across the table sat data economist Takashi Morimoto. He smiled. “Because you’re still thinking about information as property.” The room fell silent. For centuries, ownership had been the foundation of information economics. Books were purchased. Newspapers were purchased. Encyclopedias were purchased. Software was purchased. The transaction was simple: ownership granted access. Even when the internet emerged, this basic logic survived. People bought CDs, DVDs, software packages, and downloadable files. Then social media changed something deeper than technology. It changed the s...