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The Window as a Screen: Train Travel and the Origins of Modern Advertising

       
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The Flower That Waited

to keep sending a signal into the world, trusting that somewhere, sometime, there will be someone capable of receiving it.… Every morning at six, Aki walked along the same narrow road to the coastal research center. The road was unremarkable. A convenience store stood at one end, a drainage canal at the other, and between them ran a strip of neglected land where weeds grew through cracks in the pavement. Nobody had designed it as a garden. Nobody watered it. Nobody maintained it. Yet in early summer, a small yellow flower appeared there. Aki did not know its name at first. She stopped one morning and took a photograph with her phone. The flower was not particularly large. Its petals were slightly uneven, and one leaf had been damaged by something that had crawled across it during the night. Still, Aki thought it was beautiful. She uploaded the photograph to a plant-identification application. Within seconds, the application suggested several possibilities,...

The Battery Trap: Why Smartphones Still Die Too Soon

Perhaps it was the economic system that had convinced her that “not new” meant “not good enough.”… At 11:47 p.m., Aya’s smartphone reached 9 percent. She was sitting on the last train home, watching a video while the city slipped past the window in fragments of fluorescent light. The phone itself was extraordinary. Its processor contained billions of transistors. Its camera computationally combined multiple exposures in milliseconds. Its neural engine could translate speech, remove objects from photographs, summarize documents, and recognize faces. Yet the little battery beneath the glass remained the weak point. Aya had bought the phone three years earlier. When it was new, a full charge lasted almost two days. Now, on a normal day, she charged it twice. She had already replaced the battery once. Her father, who repaired electronic equipment for a living, used to laugh at this. “We can make a computer powerful enough to process an enormous amount of inform...

Planned Obsolescence

Sometimes, it was the one that knew exactly when it should disappear.… The factory had been making ballpoint pens for seventy-three years. Its first machines had been installed when offices still smelled of carbon paper, mimeograph ink, and cigarette smoke. Clerks pressed hard on forms, making three or four copies at once. A pen was expected to write clearly, reliably, and for years. But the world had changed. Invoices were digital. Contracts were signed electronically. Meeting notes appeared directly on laptops and tablets. Even government forms increasingly moved through online portals. The company’s sales department had noticed the change before anyone else. People were still buying pens. They simply weren’t buying them for the same reason. Pens had become almost disposable objects: promotional gifts, conference souvenirs, desk accessories, emergency stationery, things people picked up at convenience stores and forgot in tax...