One person went to the counter..... “It’s still cold outside, but would you like to finish with this? Or are we still going to another shop?” The answer for most people is no. We gathered at a much-talked-about Chinese restaurant and thoroughly enjoyed the unfamiliar dishes and drinks. A young woman returns from the counter and looks around at everyone’s faces. what happen? “This store doesn’t support electronic payment.” Why do we aim for big things rather than small things? We aim for big things rather than small things. It is nothing but a primitive desire. This primitive desire has a rational basis. That’s because bigger things have more options. “Hmm, so?” “So payment will be cash only.” “I don’t have cash right now.” “I have a little cash. How much is the payment?” Someone snatched the receipt from her hand and stared at it. “No way. Anyone have cash?” “I don’t have one.” “There’s my wallet in the hangout.” “Why can’t customers pay wit...