The year is 2024. The air in Tokyo’s Ministry of Foreign Affairs (MoFA) was thick with a familiar tension. Not the immediate, visceral kind of war, but the subtle, strategic hum of modern diplomacy. A recurring conflict was heating up on Southeast Asia’s borderlands: a flare-up between Thailand and Cambodia near the ancient Preah Vihear temple complex. Reports suggested breaches of the fragile ceasefire, threatening to escalate the long-simmering border dispute.
In the meticulously organized office of Ambassador Kaito, the strategy was clear: Japan would deploy its most refined tool—formal influence.
“We must issue a statement immediately, focusing on adherence to the principles of international law and the existing 1962 International Court of Justice ruling regarding the temple,” Kaito instructed his chief aide. “This is not about taking sides, but about asserting the global norm of peaceful conflict resolution.”
Within hours, the official Japanese statement was released. It was measured, precise, and devoid of any overt threat or military posturing. It “called on both countries to abide by the ceasefire agreement” and respect international judicial processes. This was a classic exercise in formal influence—a non-coercive style of adjusting relations by issuing public, often high-level, diplomatic communiqués. It’s a specialty honed over 80 years of constitutional pacifism following World War II, replacing military might with diplomatic and economic weight.
But Japan’s motives ran deeper than mere regional stability. Across the East China Sea, the shadow of China’s expanding geopolitical reach loomed large.
“We need a tangible component to this, Chief,” Kaito mused. “Formal influence also involves providing certain amounts of funding.”
Japan promptly announced a new, non-conditional ¥500 million grant for socio-economic development projects—split evenly between infrastructure in Thailand and sustainable tourism management in Cambodia, specifically near the disputed area, but not on the contested land itself. The message was subtle: cooperation brings rewards; conflict brings scrutiny.
The objective was multifaceted:
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Increase Presence: By getting involved in the issue, Japan was asserting its role as a key, reliable partner in Asian stability, subtly countering the narrative that only large regional powers like China and India have a say.
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Keep China in Check: China’s Belt and Road Initiative (BRI) had already established deep economic roots in both nations. Japan’s active, principled involvement sought to demonstrate an alternative model of engagement—one based on the ‘Free and Open Indo-Pacific’ (FOIP) vision, emphasizing rule of law and transparency, a direct strategic hedge against Beijing’s growing regional dominance.
For now, the strategy worked. Both Thai and Cambodian foreign ministries acknowledged the Japanese statement, subtly pressured by the potential loss of future diplomatic and economic opportunities.
However, Ambassador Kaito knew the limits of this quiet diplomacy. While formal influence is cheap and risk-free, it relies entirely on the target nations’ willingness to value their relationship with Japan. If a nation prioritizes immediate strategic or economic gains offered by a less scrupulous actor (read: China), Japan’s polite calls will ultimately go unheard.
As Kaito reviewed the day’s cable traffic, a sense of realism set in. He noted a recent surge in Chinese infrastructure financing for a major port project in Cambodia. The Japanese model of formal, non-coercive influence, while principled and noble, was a marathon runner in a sprint against China’s ‘cash-and-carry’ diplomacy.
He knew that this strategy would likely not be sustainable for long unless backed by larger, more decisive economic and security cooperation. The clock was ticking for Japan to translate its respected formal influence into something more robust before the geopolitical chessboard tilted irrevocably toward Beijing.
Would you like to know more about the difference between Japan’s “Formal Influence” and China’s “Checkbook Diplomacy”?
All names of people and organizations appearing in this story are pseudonyms
Japan Urges Cambodia and Thailand to Exercise Restraint Amid Deadly Border Fighting

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