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Seeds of Change

The coffee fields might be their present, but they held on to the hope that the future would be different – a future where their labor was truly valued and rewarded.....

In the verdant highlands of Central America, Juan and Maria stood at the edge of a sprawling coffee plantation, their faces etched with a blend of hope and frustration. Migrant workers from a small village, they had journeyed far to work the coffee fields, enticed by promises of better wages and the dream of a brighter future for their children.

Each morning, before the first light of dawn, Juan and Maria joined the other workers, toiling tirelessly under the sun’s relentless glare. They picked coffee cherries with nimble fingers, aware that the fruits of their labor would eventually make their way to the bustling markets of the US and Europe. These were the lands where coffee was not just a drink, but a cultural staple. The very thought of their humble harvest reaching such distant shores filled them with a sense of pride.

In Europe, millions of people consumed coffee with fervor. The continent accounted for a third of the world’s coffee consumption, with countries like Germany importing and roasting vast quantities of green coffee. Italy and France were renowned for their rich coffee cultures, where locals sipped espresso in sun-dappled piazzas or chic Parisian cafés. Each bean Juan and Maria picked would potentially become part of this grand tradition.

Meanwhile, across the Atlantic in the US, coffee consumption had surged to record highs. Americans drank 491 million cups of coffee every day, with a significant portion of these being specialty coffees. These were meticulously crafted brews that showcased the unique flavors of the beans Juan and Maria harvested. The rising popularity of specialty coffee brought a glimmer of hope that their labor might be better valued.

Despite this global appreciation, the reality on the ground was starkly different. Wages were meager, and the work grueling. The plantation owner, a man more concerned with profit margins than the well-being of his workers, offered little more than the minimum. As inflation rose and the cost of living increased, the promised better wages seemed more like a distant mirage.

Maria often wondered about the lives of those who enjoyed the coffee she helped produce. Did they ever think of the hands that picked the beans? Did they know of the backbreaking work that went into their morning cup? She hoped that one day, the world would recognize the true value of their labor and offer fair compensation.

For now, Juan and Maria continued their work, driven by the hope that their children might have a chance at a better life. They dreamed of a future where the global coffee market acknowledged the contributions of workers like them, ensuring fair wages and decent working conditions. It was a distant dream, but one they clung to with determination.

Is the region US or Europe?
Yes
No
Biggest coffee consumer
Third largest consumer
End

In the evening, as the sun dipped below the horizon, Juan and Maria would sit together, sharing stories of their day and whispering their hopes for tomorrow. They found solace in each other’s company, drawing strength from their shared struggles and dreams. The coffee fields might be their present, but they held on to the hope that the future would be different – a future where their labor was truly valued and rewarded.


Europe vs the US: Breaking down differences in coffee consumption

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