I think that perfection is 100%, but isn’t it very difficult to achieve 100%? Compared to the percentage, it is not impossible to achieve 50% or 60%, but if it exceeds 80% or 90%, it is extremely difficult to achieve the remaining 10%.
Brand power has both value and meaning1
A watch and bag maker named Paul Valentine in Germany also has an advent calendar2
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The journey from 90% to 100% is probably longer than the journey from 0% to 90%. With the energy that achieves 100%, it may be possible to complete about 10 projects that are limited to 60%. The 100% project is special.
100% or perfection means no mistakes. Since the occurrence of mistakes is a natural phenomenon involving probability, 100% will not be achieved unless the natural phenomenon is controlled. Of course, to make no mistakes is to make it small enough to be regarded as without mistakes, but that effort is a condition of perfection.
But brands have to do that. The brand power is to make an effort to bring the probability of mistakes to zero as much as possible. Therefore, branded products or services are expensive. It is expensive because it includes the cost of controlling the natural phenomenon of mistakes.
So products with brand power are as perfect as possible without any mistakes. Brand power has both value and meaning.
Brand Power and Its Limits - Tronvig ↩︎Announced gold set and silver set.
↩︎6 types of HelloBody skincare products, 6 types of face rollers such as Rosenthal Organics, 3 BANANA BEAUTY lipsticks, 9 types of Paul Valentine accessories
HelloBody. Natural skin and haircare. Natural is glamorous!
Rosental Organics
Banana Beauty | Entdecke unser tierversuchsfreies Make-Up ↩︎
I don’t want to be perfect. I want a passing grade rather than 100%. But I want to be responsible for my brand. That’s all for today’s post. Thank you
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