We buy at stores to get what we need to live. It is face-to-face sales. Even in the case of face-to-face sales or selling products in a real store, the seller and the buyer basically face each other and exchange products and cash at the same time. This kind of system has been taken.
The advantage of the online shop
In actual store sales, due to the physical limitation of in-store space, a certain amount of confusion occurs when customers visit many stores in a short time. For example, a customer is injured, a store facility is damaged, or the main product is lost. I think those losses even counteracted profits.
I think that when online shops began to become popular, management had the intention of stabilizing the overall sales. I think that online trading was one of the materials that compensated for the decline in sales at real stores.
But now, online trading has become an active means to prevent loss in real stores. The advantage of the online shop is
- No need for real stores
- Low labor costs
- No need for product warehouse
But only one disadvantage must be pointed out. That is, the transaction will be settled at a later date. The exchange of goods and cash is not completed at the time of the transaction, that is, buying and selling.
$ 15 discount later on purchases over $ 50
The famous retailer “Kohl ’s” in the United States is also focusing on online shops, especially Black Friday.
- $ 15 discount later on purchases over $ 50
- 15% discount for a certain period
Kohl ’s is driving customers from buying and selling in real stores to online payments. The benefits of such customer guidance will be the following two points.
- Increase in the number of transactions
- Real store operating cost savings
Even if the company discounts the product and gives the customer a benefit, it can still profit more than those losses.
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The main products on Black Friday
The main products on Black Friday are game consoles, flat-screen TVs, and vacuum cleaners, and the impression is that food and daily clothing are rarely sold at a discount. Industrial products can be stocked even if they are made in excess. If food is made excessively, it will fail.
That’s all for today’s post. Thank you
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