You may not know much about what you want to know or what you need to know. If we can’t find the information or if they are hidden, we can’t get the information.
How do we live and what do we need every day?1
Lidl and Pizza Hut have already published Christmas ads2
When it comes to the Christmas season, you forget to buy daily necessities3
And vice versa, things that you don’t want to know or that you shouldn’t know are unilaterally pressed. You can shut out unnecessary information, but if the information is added to the basic activities of living, you will be exposed to the information added to it. It’s a clever way. However, isn’t such a method advertising or publicity?
How do we live and what do we need every day? As long as the advertiser knows all these demands and adds information to it, we are not free from advertising and promotion. For a lifetime we will swim in the sea of advertising and publicity.
Is such clever advertising/promotion 100% waste or harmful? I don’t think so. Recognize that advertising and promotions contain information that will benefit us. What is important is to extract or select the information that is useful to you from the information that has been pressed.
↩︎Who will be the main character of this year’s Christmas campaign for John Lewis & Partners in the UK? Is attracting attention. Lidl and Pizza Hut have already published Christmas ads.
During Christmas from November 2018, John Lewis appointed Elton John as the character. He has been rated as the most popular during the campaign over the last 12 years. By the way, he is now Sir Elton John.
Who is the main Christmas advertisement for John Lewis this year? In Rumor, it is whispered that it is Ed Sheeran or Lewis Capaldi. Both are young men and emotional artists. John Lewis, who admits himself to be a popular supermarket, seems to have made a reasonable selection.
↩︎Nowadays, you can live on electricity without kerosene, so you don’t have to go shopping for a while, but for some reason we shop. This is also the effect of advertising and promotion. That’s all for today’s post. Thank you ↩︎
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