Our work is guided in a certain direction. Isn’t that the pursuit of size? What size is the scale or volume. To put it simply, we are doing our best for quantitative results. You’re working hard to get numbers.
| Locations | Suburbs | Downtown |
|---|---|---|
| Store size | Large | Small |
| Land price | Cheap | High |
| Easy to find | Easy | Not easy |
| Product updates | Slow | Fast |
| Speed of movement | Fast | Slow |
| Customer residence | Wide area | Narrow |
Our work is guided in a certain direction
In a specific direction, the approach of “miniaturization” can be pointed out. If the product is required to be small, it is designed to be small. That was the phone. The phone that was on the desk is now wrapped around our wrist. The machine has become so small. That’s why.
But if it’s too small, it’s a problem. If your phone is about the size of a coffee bean, you will quickly lose it. It may collapse under your shoes. So miniaturization should not run away. Phones are so quantitatively constrained.
But when those restrictions are broken, the phone may be reborn. What the new thing is will depend on how it is used.
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JB Hi-Fi, an IT retailer in Australia, is eager to open a small store
The small store that opens in Melbourne is a very small store with a floor space of about 70 square meters compared to a general merchandise store.
While consumer electronics stores have a tendency to open large stores in the suburbs, there is also a direction to open small stores in densely populated urban areas.
Experts point out that small stores are easy and fast to change their products. So small stores can always line up new and in-demand products. And when a small store opens, the initial cost is lower than that of a large store.
In the first place, the stores in the suburbs are large and the stores in the city center are small
In the first place, the stores in the suburbs are large and the stores in the city center are small, but I don’t think it was due to the initial cost alone. Because people move by car in the suburbs and people move on foot in the city center. If a small store is opened in the suburbs, it is difficult for people traveling by car to find it. If you are in the center of a city, you will notice it even in small shops. I would like to point out that reason.
If a small store opens in the suburbs, the initial cost is small, but no one may notice it. Conversely, if you open a large store in the city center, even if the initial cost is high, only local residents will come to the store.
That’s all for today’s post. Thank you
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