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People who are likely to buy based on past data

ICI Paris XL, een online cosmeticawinkel, werkt samen met de flitsende YouTuber Jeffree Star .....

No one knows the future yet. So you can image freely. Such a thing is sometimes said by the word “hope”. Everyone, don’t believe in the word hope. Hope means that you want something rare, that is, a low probability, that is, that you want to see from a distance. Don’t put your hands on hope. Watch out for hope!

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To be frank, did you want to do what we do?

If you believe in something worse than gambling, called hope,

When you do something, you make a plan. Everything starts when you do this after you imagine it, but without such a small hope, every day will be dry and tasteless. But if you believe in something worse than gambling, called hope, you will suffer more than the result of gambling.

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Did you want to do what we do every day?

To be frank, did you want to do what we do every day? You are n’t. The current situation is always unexpected. If the life you have hoped for in the past has become a reality, there is nothing worse than that. If hope dominates the real, how should we live when stubborn hope is imposed?
In that sense, the word hope is always beautiful, but its contents are always crazy. If you still can’t detox your hope, can you believe in bad predictions instead? Predicting is different from hope and is based on data. It models the future, an extension of the facts. There is no leap or sympathy to predict.


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People who are already using ICI Paris XL enthusiastically

ICI Paris XL, an online cosmetics shop, has partnered with flashy YouTuber Jeffree Star. Jeffree Star also produces cosmetics and sells them under its own brand, but when it entered Europe in 2018, it conducted a sales promotion campaign using e-mail.

  1. People who are likely to buy Jeffrey Star brand cosmetics based on past data
  2. People who are already using ICI Paris XL enthusiastically

Focusing on these two requirements, email users were analyzed by machine learning, and 300,000 emails were sent to those who were predicted to become customers.
Of those, 25% read incoming emails and 40% of readers visited the ICI Paris XL site, 70% of which bought something.


How Jeffree Star Cosmetics used predictive modeling in its European launch – Glossy… The brand worked with retail partner ICI Paris XL, a luxury cosmetic and perfume company, and its parent company A.S. Watson which also owns Superdrug in the U.K, …



Hope is worse gambling than drugs, and don't forget that even hope sellers exist. Believe in predictions that are based on facts and that you do not want to believe. That's all for today's post. Thank you

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