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Esther Allen Howland decided to make her cards affordable

The average American will spend $ 196.31 on Valentine’s Day this year…

In the 15th century, English poet and writer Geoffery Chaucer described Valentine’s Day in his book, Parlement of Foules. Later, Shakespeare’s Ophelia, Hamlet, also has an expression of Valentine.

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The average American will spend $ 196.31 on Valentine’s Day this year. According to a survey by the National Retail Federation, nationwide sales for Valentine’s Day are expected to exceed $ 27.4 billion.

Well, I think that the lack of stock of masks is due to the fact that individuals buy blindly beyond production capacity, but of course, the fundamental reason is that the number of infections is large.

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Under the control of Claudius II (Claudius Gothicus, Roman emperor from 268 to 270), the Roman army was organized mainly by single men. Valentine, then Bishop of Terni, urged couples to marry to keep adult boys away from war. Unfortunately for Valentine, the emperor beheaded the bishop outside Rome.
Although not directly related to the above, another man named Valentine was imprisoned by a Roman and sent a letter to her beloved woman with the signature “From your Valentine.” And the letter from this prison was the source of the Valentine Card.
In yet another anecdote, a couple of men and women draw lots at Lupercalia(13–15 February), a festival of Roman pagans. The woman puts her name in the bottle and the man picks the name from the bottle and pairs with the woman. Often these pairs get married.

In the 1850s, Valentine cards in the United States were often expensive, and they were imported from Europe.

Esther Allen Howland (Writer, 1801–1860) decided to make her cards affordable

She hired several craftsmen and began making congratulatory cards. At the height of her business, she earned about $ 100,000 per year (a million-dollar business by today’s standards).
She eventually sold the business to the George C. Whitney Co. in the late 1880s. Whitney Co. eventually grew into the world’s largest Valentine’s Day card maker.

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If a “distribution card” is activated, it will contain a list of the items you can receive, as well as the type, quantity, and date of receipt of the items received. Of course, you can’t get more than the specified quantity. If you want to get more masks, you have to buy them in the black market.
In some areas and for certain periods, we have experienced distribution schemes. The economy and logistics had been centrally managed due to the influence of politics and weather, but they did not continue because they did not work well or the productivity increased and the need for a distribution system was eliminated. If economic activity is free, there is no need for a distribution system.

You understand why Valentine is synonymous with love, right? The commercial development of Valentine’s Day cards and gifts begins in Howland in the 19th century. Howland is often called “Mother of the American Valentine”.

A letter from a company or government office may arrive at home

There is a card in the letter. Many of them are tax payment notices and various invoices. So, I don’t have a good impression on the cards sent. Valentine’s Day cards have loving messages, but they are like a reminder of love.

While it may be well known that Americans spend billions of dollars to celebrate the Valentine season, the origin of Valentine’s Day is less known. Valentines come from a variety of sources, most of which are unhappy anecdotes.

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As you know, there seems to be a recent lack of masks worldwide. Experts have pointed out that regular masks cannot adequately prevent coronavirus infection, but somehow they are encouraged to wear cheap masks.
Perhaps this will trigger a new distribution system. We will be given a distribution card and will be assigned a certain quantity of masks. Over time, distribution cards may extend beyond masks, to clothing, food, gasoline, and all other vital items.
What can the world do with the lessons learned from this lack of masks? The revival of the distribution system may be one of the leading options.

That’s it for today’s post. Thank you

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