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Pepsi is a pepsi because it doesn’t flirt with its customers

In general, consumers are capricious, have different moods every day, and are constantly swaying.....

Coke is sweet and Pepsi is bitter.

features
products
standardization
hinders
competition

Inside me, soft drinks are profiled that way.

If Coca-Cola wants to beat Pepsi, it only has to make Coca-Cola a bit bitter.

Similarly, if Pepsi wants to beat Coke, dilute it a little with water, not to know.

However, such an idea may be an amateur’s idea.

Coke is a cola because it is sweet, and Pepsi is a pepsi because it doesn’t flirt with its customers.

In general, consumers are capricious, have different moods every day, and are constantly swaying.

For example, they chose Coke yesterday, but today Pepsi.

Therefore, manufacturers should not discard the features of their products.

Basically, quality standardization or leveling hinders competition.

If the taste of soft drinks is about the same for all makers, the sales of soft drinks will be sluggish.

This outlook is not unique to the soft drink industry.

Paper sizes are also not standardized. There are various standards such as A size, B size, and letter size.

Oops, physical length and weight units also co-exist without compatibility between multiple standards.

For example, centimeters and inches.

It’s possible to convert them, but some numbers are indivisible.

I don’t know what kind of conflict continues behind the length and weight standards.

The only thing that can be said is that those multiple units will not be unified.

I want to drink Pepsi today.

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That’s all for today’s post. Thank you

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